Under Armour is an American sports apparel brand that has become one of the most recognizable names in the industry. The company is best known for its performance footwear and apparel, but it has also been making investments in other brands and companies in an effort to expand its reach. As of 2021, Under Armour owns a number of different companies, from fitness and lifestyle brands to technology companies.
Under Armour's Acquisitions
Under Armour has been making acquisitions for the past decade. In 2011, the company acquired fitness app Endomondo. In 2013, it acquired mobile fitness platform MyFitnessPal. In 2015, it acquired two more fitness companies, MapMyFitness and what3words. In 2016, Under Armour acquired two more fitness-focused companies, S23NYC and MyFitnessShop. In 2017, it acquired connected fitness device manufacturer HealthBox. In 2018, it acquired two more companies, nutrition bar maker FitJoy and connected fitness device maker FatSecret.
Under Armour Brand Portfolio
Under Armour has also been expanding its brand portfolio through the acquisition of other brands. In 2018, it acquired fitness apparel brand Myles Apparel. In 2020, it acquired two more apparel brands, Grit & Grace and Mira Fitness. Additionally, Under Armour has acquired a number of lifestyle and technology companies, including MyFiziq, a body scanning app; Gaston Labs, a software engineering firm; and Gemini, a video streaming platform.
Under Armour's Footwear Brand
Under Armour is best known for its performance footwear, which includes running shoes, basketball shoes, and training shoes. The company has been expanding its portfolio through the acquisition of other brands, such as the acquisition of the footwear company UAS in 2020. UAS produces a line of performance footwear designed for athletes and active lifestyles. Additionally, Under Armour has acquired a number of other footwear brands, including Hi-Tec, a hiking and outdoor footwear brand; and Cat Footwear, a work and casual footwear brand.
Under Armour's Retail Presence
Under Armour has been expanding its retail presence in recent years. The company has opened a number of retail stores and partnered with a number of retailers to sell its products. In 2020, Under Armour partnered with Walmart to open a series of retail stores in Walmart locations across the United States. Additionally, the company has partnered with Amazon, Target, Dick’s Sporting Goods, and other retailers to sell its products.
Under Armour's Technology Investments
In addition to its acquisitions of apparel and footwear brands, Under Armour has also been making investments in technology companies. In 2020, the company invested in a number of companies, including the connected fitness platform Peloton, the virtual reality fitness platform VirZOOM, and the augmented reality fitness platform VirZOOM. Additionally, Under Armour has invested in a number of other technology companies, including the digital health platform HealthifyMe, the digital health platform Fitbod, and the connected fitness platform Strava.
Conclusion
Under Armour is a sports apparel brand that has been making acquisitions and investments in other companies in order to expand its portfolio and retail presence. The company has acquired a number of apparel, footwear, and technology companies, as well as partnered with a number of retailers to sell its products. Additionally, Under Armour has invested in a number of technology companies in order to explore new opportunities in the industry.
FAQs
Q: What companies does Under Armour own? A: Under Armour owns a number of different companies, from fitness and lifestyle brands to technology companies. These include Endomondo, MyFitnessPal, MapMyFitness, what3words, S23NYC, MyFitnessShop, HealthBox, FitJoy, FatSecret, Myles Apparel, Grit & Grace, Mira Fitness, MyFiziq, Gaston Labs, Gemini, UAS, Hi-Tec, and Cat Footwear.
Q: What brands has Under Armour acquired? A: Under Armour has acquired a number of different brands, including fitness-focused companies Endomondo, MyFitnessPal, MapMyFitness, what3words, S23NYC, MyFitnessShop, HealthBox, FitJoy, and FatSecret; apparel brands Myles Apparel, Grit & Grace, and Mira Fitness; and technology companies MyFiziq, Gaston Labs, and Gemini.
Q: What retailers sell Under Armour products? A: Under Armour products are sold at a number of retailers, including Walmart, Amazon, Target, and Dick’s Sporting Goods.
Q: What technology companies has Under Armour invested in? A: Under Armour has invested in a number of technology companies, including the connected fitness platform Peloton, the virtual reality fitness platform VirZOOM, the augmented reality fitness platform VirZOOM, the digital health platform HealthifyMe, the digital health platform Fitbod, and the connected fitness platform Strava.