Morrow Snowboards was a popular snowboard brand that was founded in 1988 and was based in Lake Tahoe, California. The company was known for its innovative designs, quality materials, and great customer service. However, in 2011, after 23 years of success, Morrow Snowboards abruptly closed its doors. So what happened to the beloved brand?
The History of Morrow Snowboards
Morrow Snowboards was founded in 1988 by brothers Rob and Randy Morrow, two snowboard enthusiasts who wanted to make the sport more accessible to all levels of riders. Their goal was to create high-quality boards that would offer superior performance and unparalleled durability. They achieved this goal with a combination of cutting-edge technology and innovative design. The company quickly became a leader in the snowboard industry and was the first to introduce a wide range of boards for all levels of riders, from beginners to pros.
Morrow Snowboards was also known for its commitment to customer service. The company offered riders an unparalleled level of support and was committed to providing a top-notch experience for all of its customers. In addition, the company was dedicated to using the highest quality materials and construction techniques in order to ensure the best possible performance and durability. For this reason, Morrow Snowboards was well-respected in the industry and had a loyal following of customers.
The Decline of Morrow Snowboards
Unfortunately, in 2011, Morrow Snowboards abruptly closed its doors. There were several factors that contributed to the company's downfall, including the economic recession and the increasing popularity of other snowboard brands. Additionally, the company was facing increased competition from other snowboard manufacturers, such as Burton and K2, who were able to offer more advanced technology and designs at lower prices.
Moreover, the company was also affected by a decrease in the number of snowboarders in the United States. According to the National Ski Areas Association, the number of snowboarders in the US decreased from 8.9 million in 2009 to 8.2 million in 2011. This decrease can be attributed to the economic recession, which caused many people to cut back on recreational activities such as snowboarding.
The Legacy of Morrow Snowboards
Despite its closure, Morrow Snowboards left a lasting legacy in the snowboard industry. The company's innovative designs and quality materials helped to shape the sport and make it more accessible to all levels of riders. The company's commitment to customer service also set a precedent for other snowboard manufacturers and helped to ensure that customers received the best possible experience.
The company's legacy has also been preserved through several products that were released after its closure. The company's flagship board, the "Morrow Soul," was re-released in 2013 and is still considered to be one of the best snowboards on the market. Additionally, the company's apparel line has also been re-released and is still popular among snowboarders today.
Frequently Asked Questions
What year did Morrow Snowboards close?
Morrow Snowboards closed in 2011.
What was the name of Morrow Snowboards' flagship board?
Morrow Snowboards' flagship board was the "Morrow Soul."
Is the Morrow Soul still available?
Yes, the Morrow Soul has been re-released and is still considered to be one of the best snowboards on the market.
Who founded Morrow Snowboards?
Morrow Snowboards was founded in 1988 by brothers Rob and Randy Morrow.
What was Morrow Snowboards' goal?
Morrow Snowboards' goal was to create high-quality boards that would offer superior performance and unparalleled durability.
What caused the decline of Morrow Snowboards?
The decline of Morrow Snowboards was caused by several factors, including the economic recession, increased competition from other snowboard manufacturers, and a decrease in the number of snowboarders in the United States.
What is the legacy of Morrow Snowboards?
Morrow Snowboards left a lasting legacy in the snowboard industry, with its innovative designs, quality materials, and commitment to customer service.
Where was Morrow Snowboards based?
Morrow Snowboards was based in Lake Tahoe, California.
Are any products from Morrow Snowboards still available?
Yes, the company's flagship board, the "Morrow Soul," has been re-released and is still popular among snowboarders today, and the company's apparel line has also been re-released.
What was Morrow Snowboards known for?
Morrow Snowboards was known for its innovative designs, quality materials, and great customer service.
What was the main goal of Morrow Snowboards?
The main goal of Morrow Snowboards was to make snowboarding more accessible to all levels of riders.
What year was Morrow Snowboards founded?
Morrow Snowboards was founded in 1988.
How did Morrow Snowboards achieve its goal?
Morrow Snowboards achieved its goal with a combination of cutting-edge technology and innovative design.
Why did the number of snowboarders in the US decrease?
The number of snowboarders in the US decreased due to the economic recession, which caused many people to cut back on recreational activities such as snowboarding.
What was Morrow Snowboards' commitment to customer service?
Morrow Snowboards was committed to providing a top-notch experience for all of its customers and was dedicated to using the highest quality materials and construction techniques in order to ensure the best possible performance and durability.
What set Morrow Snowboards apart from other snowboard manufacturers?
Morrow Snowboards was the first to introduce a wide range of boards for all levels of riders, from beginners to pros, and was known for its commitment to customer service.
What other factors contributed to the decline of Morrow Snowboards?
The increasing popularity of other snowboard brands and increased competition from other snowboard manufacturers were additional factors that contributed to the decline of Morrow Snowboards.
What is still popular among snowboarders today from Morrow Snowboards?
The company's flagship board, the "Morrow Soul," and the company's apparel line are both still popular among snowboarders today.